Sunweb
As UX Lead I was responsible for setting up a whole new design team and introducing the company to the Double Diamond process. Furthermore, I also lead some projects for repositioning brands, identifying painpoints and setting up A/B tests.
tl;dr
UX Lead for UX Researchers and Product Designers (team of 9)
Responsible for people, way of working and vision of the design team
Advising designers, product owners and business on product vision, way of working, strategy and the Double Diamond process
Quickly setup a team consisting of 5 FTE Product Design for web and app, 1 FTE Product Design (a.i.) for internal tools and 3 UX Research (1 FTE a.i.)
Ensured Discovery and Define phases became a part of the portfolio management process
Filled in as designer and PO for a "re-polish" project of one of the brands for both web and app.
Lead a rebranding of another brand
Lessons learned
How to lead communication on projects with multiple stakeholders with lots of opinions.
Client
Sunweb Group
DELIVERABLES
UX Lead UX Design Facilitation PO Project Management
Year
Role
UX Lead
